There’s not a business on the planet that wouldn’t want to make more sales. Yet, in the never-ending quest for sales, few businesses take the right turns and make the winning moves. If you’re tired of dropping sales figures and low conversion rates, here are eight proven ways to breathe life into your sales strategy.
1) Define Your USP
Why should a customer choose you over a competitor? If your USP is not clearly defined, it’s hard to convince a customer as to why your product or service might be better than others. Identifying the unique strengths of your business allows you to make a compelling offer to boost conversions and sales.
2) Fix the Loopholes in Your Customer Service
Poor customer service is the fastest way to lose the opportunities to convert a prospect. Whether it’s about making new sales or upselling to existing customers, make sure every single interaction your brand has with them is a positive one. When your customers are happy, sales will follow.
3) Perform Competitor Analysis
Keeping an eye on what your competitors are up to can go a long way in boosting your sales. You can replicate what they are doing right while you can learn from their flaws and improve your service. It also helps you craft irresistible offers that customers wouldn’t want to miss.
4) Do Digital Marketing Right
Nearly every business is doing digital marketing these days, yet many fail to get the desired results. If your goal is increasing sales, digital marketing can get you there. Implementing the right mix of digital marketing tactics — like SEO, PPC, email marketing, and conversion rate optimization, to name a few — can keep your sales pipeline full.
5) Earn Positive Reviews
92% of consumers read online reviews before buying a product. So, by getting more positive reviews, you can increase your chances of making more sales. You can send post-purchase follow up emails, requesting buyers to leave a review. Plus, it’s a great way to show you care and take your customers seriously.
6) Make Your Checkout Process Easy
Abandoned carts and incomplete sales forms are an indication that you should take a closer look at your checkout process. A confusing checkout process that takes forever to complete is frustrating enough for customers to swear off a business for good. Identify and fix the issues in your checkout process and your sales is likely to pick up.
7) Create Urgent Offers and Discounts
By putting your offers under a deadline you can generate a sense of urgency that will drive customers to purchase.
8) Bring Customers Back With Remarketing
Remarketing ads are excellent in attracting shoppers who have visited your website and shown interest in your products or services but left before purchasing. These ads increase your sales by bringing these interested leads back to your business and nudging them to convert.
Someone said: “Ordinary things done consistently produce extraordinary results.” The same goes for making more sales.